Pura Luxe is a fully customizable smoothing treatment designed to transform the hair, leaving it sleek, frizz-free, and radiant. This formaldehyde- and sulfate-free formula delivers deep hydration, enhanced shine, and long-lasting manageability for up to 2–4 months.

Yes, If that’s your desire! A Pura Luxe treatment can straighten wavy, curly and coily hair, remove the frizz and leave the hair smooth, soft and shiny.

The Pura Luxe treatment can be also be customized to smooth out frizz, if that’s what you’re looking for.

Pura Luxe lasts anywhere from 2-4 months depending on how resistant your hair type is.

It’s very easy to maintain; the aftercare is to avoid shampoos that have sulfates or keratin in their ingredients. To keep your hair soft and shiny we recommend to follow up with a deep conditioning mask once a week.

Whenever you want! Enjoy:)